Client Work:
SCADPro Collaborative Design Studio X City of Atlanta (2024)
SCAD is currently working with the city of Atlanta to improve the accessibility of affordable, healthy food options for local neighborhoods, residents, and visitors. It’s a comprehensive collaboration that includes exploring the development and design of a retail establishment to service the community. All stakeholders, including contractors, consultants, municipal leaders, and investors, are maintaining selective discretion during this phase since it is an active WIP with certain proprietary implications that must remain private.
I served as the sole illustrator on this project, which is an unforgettable experience that I will always be grateful for. In addition to providing custom illustrated patterns, I also designed spot and full-size illustrations to elevate the project's branding concepts. I adapted my illustration style to fit the more graphic and bold creative culture that Atlanta is known for. Additionally, I assisted in managing the project’s overall adherence to client guidelines and ensured consistency across all active divisions as an Art Director.
As the sole illustrator on a collaborative project, it was primarily up to me to determine which assets the branding concept needed and to fully develop them. One of my main initiatives was the idea of including murals in the brand package: combining the creative and lively culture of Atlanta street art with the welcoming and accessible nature of our brand. The produce stand was my original idea, meant to invoke the communal and locally-sourced feeling of a farmer's market. Later, as we continued to refine the branding concept, I developed the personification of the brand, which connects the local farmers and producers with the people living in the food deserts of Downtown Atlanta.
As I developed the character of the brand, a few questions were raised. What should she look like? What aspects of her appearance are important? How does she convey the brand values of freshness, accessibility, and quality? The entire team eventually decided on the first design, as she is easily recognizable, approachable, and generally ambiguous.
The most fun part: stickers! I created a variety of different cute creatures to use as potential marketing materials. Each one is correlated to the top produce items that Georgia generates and/or exports every year (also pictured in the patterns below!). Chickens were a cute and versatile way to create a humorous and enjoyable continuity throughout all of the visual material I illustrated. There are pecan chickens, bell pepper chickens, peanut chickens, peach chickens, spring onion chickens, and blueberry chickens to collect.
Finally, the idea that started it all: a simple pattern compromised of Georgia's top produce items to be used on a reusable paper or tote bag. The artisan and playful nature of the brand grew from this original initiative of mine. Getting to see my work printed on professional mock-ups for our final client presentation was an unbelievable opportunity that I will never forget.
SCADPro Collaborative Design Studio X Salvation Army
SCAD is currently collaborating with the Salvation Army to reimagine and revitalize unused pool spaces in two of their Atlanta youth center locations. I am the Senior Illustrator on our team. In addition to managing 3 other illustrators, I am responsible for conceptualizing and implementing our deliverables for this project, as well as communicating with our design and advertising teams to ensure total project consistency as the Creative Director. I am enjoying this role because of how much I am learning from working with and helping direct my peers, as well as being able to flex how adaptable my work is. As this is a currently active project, I cannot share more details at this time, but I am excited to be able to share a few illustrated posters that I have specifically created for and presented to the Salvation Army.
Personal Branding Projects:
Le Chocolat des Francais Chocolate Wrapper (2024)
For this assignment, the instructions were to create an illustration for the brand's chocolate wrapper- but I had to pick one of my favorite songs to use as inspiration. Overall, the intention was to imitate chromesthesia, a condition in which a person sees colors while listening to a sound, in order to match the surreal illustrations the brand typically utilizes. The song I chose was "Am I Dreaming" by A$AP Rocky, Metro Boomin, and Roisee. This illustration and its color palette is a visual representation of the feelings I experience while listening to this song. I highly recommend giving it a listen yourself!
8" x 10" in Photoshop.
Celestial Seasonings Tea Co. (2024)
For this project, I chose a flavor of Celestial Seasonings Tea and redesigned the box illustration. My illustration for Mandarin Orange Spice combines the wholesome and cozy nature of the brand with my love for fantastical creature design. This piece can function as a complete work on its own or can be cropped to fit the label of the box.
11" x 6.5" in Photoshop.
Google Doodle (2024)
For this assignment brief, I was instructed to create my own Google Doodle- a spontaneous graphic that replaces the logo on the Google homepage on special occasions. So, I had to first choose a specific holiday, then come up with a creative way to integrate "GOOGLE" into an illustration that represents the holiday. I decided to depict Earth Day (April 22) with a diverse group of animals spelling out the word. Each Google Doodle is unique and has a different style- so it was fun for me to be able to freely put my own twist on this fun tradition.
15" x 6" in Photoshop.
Land Yachtz Skateboard Decks (2024)
This assignment asked for a pair of illustrated skateboard decks that represent my ascending star sign (Scorpio) and my zodiac sign (Leo). Land Yachtz has a variety of different styles of artwork available on their boards, but it is overall very bold and eye-catching, so I focused on emulating that in my pieces. I ultimately chose to go with a bit of a graphic, stained-glass inspired aesthetic that showcases elements of my two zodiac signs.
4.065" x 15" in Photoshop.
Creature Comforts Brewing Co. (2024)
I was tasked with creating a full wrap-around beer can illustration with an accompanying T-shirt spot illustration for this Athens based brewing company. I wanted to bring a more representational feel to this product while still keeping the whimsical and bright nature of the brand. Additionally, Creature Comfort's existing product designs feature a lot of texture and unique graphics, so I first completed the illustrations in ballpoint pen, then colored it in Photoshop.
15" x 6" ; 5" x 7" on Illustration Board.
End of Divinity Illustrated Playings Card - Legends Playing Card Co.
For this project, I came up with my own original concept for a card deck for Legends Playing Card Co. It is based on the Four Horsemen of the Apocalypse and juxtaposes the ornate details with the intensity of the subject matter. Legends Playing Cards has many card decks centered around mythology and in many unique styles, so I wanted to make sure my illustrations fit in their gallery while still showing my own personal twist. Right now, I was only required to do the card backing and box art, but I would like to illustrate the entire card deck in the future!
2.5" x 3.5" Watercolor & Colored Pencils on Cold Press Canson Paper.
Glass Animals at Ameris Bank Amphitheatre
I loved working on this project because I have seen Glass Animals at Ameris Bank Amphitheatre twice! I created a pair of illustrations- a collectible poster advertising the event and an accompanying social media post. I focused on incorporating the surreal, whimsical, and otherworldly feel of the Glass Animals album with my personal illustration style. To achieve this, I first completed these pieces in ballpoint pen, then colored them in Photoshop.
11" x 14" ; 6" x 6" on Illustration Board.